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Efficient in-store marketing with digital signage in retail
The advantages of digital signage in retail
In today's dynamic retail landscape, competition is tougher than ever before. Innovative digital signage solutions are increasingly being used in retail in order to stand out and effectively address customers. These modern means of communication offer numerous advantages for in-store marketing and significantly improve both customer loyalty and sales.
Addressing customers: in-store digital signage makes it possible to address customers in a completely new way. Moving images and interactive content attract more attention than static advertising media. This allows you to convey your messages in a targeted and effective way.
Flexible & up-to-date: the content can be updated quickly and easily at any time. Whether you want to communicate new offers, events or seasonal promotions - it is easy to keep up to date and adapt your advertising in no time at all.
Increased sales: targeted advertising at the point of sale can directly influence purchasing decisions. Customers are more likely to make spontaneous purchase decisions when they are addressed by digital signage marketing.
Customer loyalty: personalised content and interactive elements in-store make customers feel valued and stay loyal to their shop for a long time.
Our digital signage display mounts for your in-store marketing
Our digital signage solutions can be used flexibly in the retail sector. Thanks to a wide range of mounting options - such as stands, wall brackets and ceiling brackets - our displays can be perfectly adapted to the specific circumstances of your business.
Floor solutions
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Our floor solutions are perfect for drawing attention to products and offers directly at the point of sale. The stands are robust, easy to install, and can be positioned flexibly to maximise attention. Our trolleys are also suitable for good in-store marketing through digital signage and offer maximum flexibility in positioning.
Ceiling solutions
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Our ceiling solutions are ideal for presenting important information and advertising messages in a large and highly visible way. Strategic placement on the ceiling ensures that your advertising message is not overlooked, even in heavily frequented areas. Ceiling mounts are therefore ideal for effective in-store marketing.
Wall brackets
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With our wall mounts, screens and displays can be presented efficiently and in a space-saving manner. This means that the advert is displayed directly at the customer's eye level. They are an excellent choice for digital signage in retail, as they enable you to position your messages clearly and conspicuously while keeping valuable floor space free.
Our recommendations for the use of digital signage in retail
To realise the full potential of digital signage in retail, you should follow a few proven strategies:
Customise your content to the target group you want to address. Use data and analyses to ascertain which content is best received by your customers. This target group-orientated content on your digital signage ensures that your messages are more relevant and appealing. Up-to-date content works best for successful in-store marketing. Outdated information can reduce customer interest and leave a negative impression. Regular updates ensure that your advertising always remains fresh and relevant.
Interactive elements are also a good way to actively involve customers. Touchscreens and QR codes can enhance the shopping experience and provide additional information. This interactivity encourages customer engagement and makes shopping more exciting. Make sure that your content is visually appealing and easy to read. A clear design and high-quality images increase the impact of your advertising. Visual appeal is crucial for attracting and retaining the attention of customers.
Flexible use of digital signage in retail
Tablets
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Tablets offer a flexible and interactive way to improve the customer experience in retail. They enable personalised advice directly at the point of sale by allowing employees to display product information and availability in real time. Tablets can also be used as digital signage and for self-service. This allows customers to search for products and place orders independently.
This reduces waiting times and increases customer satisfaction.
To prevent tablets from being damaged or stolen, we have developed TabLock cases suitable for various brands. The secure housings can be mounted directly on the wall or with VESA mounting holes (100 x 100 mm) on all Vogel's VESA-compatible brackets.
SAMSUNG OMN-D
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A professional Samsung OMN-D display can be used flexibly for in-store or outdoor marketing. We have developed a special solution to optimise their use. The single or double-sided display can be suspended from the ceiling or mounted on a stand. This enables flexible placement in the shop and in the shop window area.
In general, this kind of customer 'stopper' is ideal for consultation areas or checkout zones. Our comprehensive mounting options for a Samsung OMN-D display ensure that your advertising messages are always optimally positioned and noticed by your customers.
Table displays
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The use of table displays reduces waiting times in retail stores and increases customer satisfaction, as customers can access the information they need quickly and easily. The displays are easily accessible and offer a convenient way to draw customers' attention to important content.
With our table stands, small displays (up to 3kg - up to 26 inches) can be easily installed. With this digital signage solution, Vogel's offers the possibility of successful in-store marketing in retail.
Digital signage solutions for retail from Vogel's
Vogel's digital signage solutions offer retailers a wide range of opportunities to optimise in-store marketing and strengthen customer loyalty. With our flexible and high-quality display mounts for floors, ceilings and walls, you are perfectly positioned to communicate your advertising messages effectively and increase your sales figures.
Invest in the future of your retail business and benefit from the numerous advantages of our mounting solutions. Contact us today to find out more about our products and services.
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